The Hair Extension Group from Naked Weave sell individual courses to people to learn how to create specific hairstyles as well as the hair extensions required for those hairstyles.
The Highlight
Over 300% uplift in sales
The Spend
£1.1k
Total ad spend
The Results
252 new signups in 45 days
Sector
E-learning
Certified Online Training
Sevices
Facebook & Instagram Lead Ads, Email Marketing, MarTech Integration
The target audience is to women under the age of 35 with an interest in learning the skill to make money off their own hair styling freelance businesses, or to increase their employability in the hairdressing industry.
Our job was lead generation to find interested parties, with email automation to follow those leads and nurture them, while Retargeting them with follow up ads.
Strategy & Planning
This was a classic DiPAT™️ campaign supported by the effective use of a marketing CRM system and API integrations. The strategy was closely aligned with the marketing stack which followed the flow below
Activation
As there were multiple technologies involved in this campaign the activation happened in stages. At the initial stage we launched the adverts and ensured the the raw leads were inbound. We then moved on to the nurturing aspects of the campaign and finally the close/sales aspects.
Optimisation & Delivery
Once each aspect of the campaign was launched we looked closely at drop-off rates and drop-off points to see where we could optimise the process and improve the delivery of the campaign.
Results
The uplift in sales was almost instantaneous for this client and we rapidly shortened both their sales process and time which increased their profits sharply. This has enabled them have the capital to launch new products, and the confidence to do so knowing they they could sell them effectively.
Scaling for the future
Since this campaign the company has launched their Ghost Weave™️ Brand which has further improved their profits and their training courses have massively grown so they they are now a market leader in the Hair Training space in the UK
Lead Strategist
Sam has been working in sales and marketing since 2010. Working with various companies and in-house marketing teams from the bottom up to understand and grow their businesses. Focusing on each company’s bottom line, he has a decade long reputation of improving companies large and small. Sam takes pride in having a personal relationship with all our clients from start to finish.
Account management team
Our team have the expertise across a wide range of Digital Marketing, including paid ads specialists, email automation experts, website builders, designers and Google Ads gurus. The team is diverse and attentive when it comes to all of our clients’ needs, and is slowly growing as the demand for our work increases!