Latest Posts
It shouldn’t be this hard.
Does making things easier for you make them easier for prospective clients? Very often, the answer is no. And when that isn’t the case, it
Sell Less by Charging more.
Quality sells, or at least perceived quality! Let’s talk about biscuits. A topic that I have to admit I consider myself a specialist in, along
One big vs many small campaigns
It’s a fair question; what’s better? One big, or many small campaigns? If you run a business targeting a specific audience that can be located
It’s the little things
You’d be surprised what makes a difference to people… There was a Yale study done in 2008 where actors went up to multiple people, all
BN Biscuits
Most people that read that title would have sung it the way I wanted them to! Sam made this point in a recent podcast; some
Generation Not Picking Up the Phone
Not that long ago, the thought of ignoring a phone call would have been considered rude. When I was growing up, I was that unique
Greys Anatomy
What’s normal to one audience can make no sense at all to another I’ve recently been watching Greys Anatomy for the first time, from the
First impressions
Have you ever ordered something online, and not got confirmation straight away? Happens every now and then, but my mind always jumps to “have I
How To Make Incidental Marketing Work
Ever wondered how to show your brand in situations where others can market you? I remember in the build-up to the women’s Euro final, and