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Does making things easier for you make them easier for prospective clients? Very often, the answer is no.  And when that isn’t the case, it

Quality sells, or at least perceived quality! Let’s talk about biscuits. A topic that I have to admit I consider myself a specialist in, along

It’s a fair question; what’s better? One big, or many small campaigns? If you run a business targeting a specific audience that can be located

You’d be surprised what makes a difference to people… There was a Yale study done in 2008 where actors went up to multiple people, all

Most people that read that title would have sung it the way I wanted them to! Sam made this point in a recent podcast; some

Not that long ago, the thought of ignoring a phone call would have been considered rude. When I was growing up, I was that unique

What’s normal to one audience can make no sense at all to another I’ve recently been watching Greys Anatomy for the first time, from the

Have you ever ordered something online, and not got confirmation straight away? Happens every now and then, but my mind always jumps to “have I

Ever wondered how to show your brand in situations where others can market you? I remember in the build-up to the women’s Euro final, and